Marketing experts that are trained in this field know exactly how to execute the end result “Sales”. From eye catching packaging, bright logos, consistent colour schemes and catchy slogans, somehow they have a win and make you feel very special and create the need to have what they are selling. The beautiful artworks, together with cleverly selected and artfully positioned claims like Natural, Organic, Magical, Effective, Active, High-Performing lead us to believe that the wonder skincare product we have just purchased online is our skin’s or hair’s new best friend and will take the best possible care of us. And in many cases it is so – but certainly not always.
Unsurprisingly, there are no winged reptiles involved with dragon’s blood. Also called Sangre de Drago, dragon’s blood is a resin, sap, extracted from a tree indigenous to South America – Croton lechleri.